Public Relations Crisis

Topic: Johnson & Johnson’s controversial baby powder

On Friday, December 14, 2018, Reuters published a story about Johnson & Johnson.

December 16, 2018, Johnson & Johnson released a statement.

July 2019, the U.S Justice Department launched a criminal investigation on Johnson & Johnson.

In October 2019, Johnson and Johnson recalled 33,000 bottles of baby powder after the Food and Drug Adminstration discovered traces of asbestos, a cancer-causing mineral, in the product.

My essay outlines the details between the aforementioned timeline and examines the company’s public relations strategy and provides a recommendation for future cases.